At ivari, we understand the importance of providing Canadians with more value from their life insurance policies. Clients—especially younger clients—want life insurance that offers benefits they can use now, not only when it comes time to make a claim. In fact, a recent report by LIMRA and Capgemini shows that 41% of consumers under 40 are looking for health and wellness benefits along with their policies.
Value beyond the cost
Term insurance from ivari gives clients flexible protection during important life stages, such as buying a home, starting a family or building their career. And now, all eligible ivari Term policies include Maple*, giving clients access to health and wellbeing support when they need it.
Maple offers you a meaningful way to position ivari Term insurance in your client conversations. By adding practical support clients can use today, you can move beyond price and protection alone and show greater day-one value. The value-added benefit of Maple gives you a natural reason to follow up after the sale, deepen client engagement and reinforce why ivari Term is a relevant, modern and differentiated solution worth keeping over time.
Together, ivari Term insurance and Maple offer flexible protection for the future with support clients can use today.
Learn more about Maple.
*As of June 1, 2026, Maple Virtual Services is included with all new Term, Universal Life, Critical Illness, Guaranteed and Simplified Life policies for primary insureds aged 18 and older.
Published on: June 23, 2026