{"id":44070,"date":"2023-04-18T09:06:42","date_gmt":"2023-04-18T13:06:42","guid":{"rendered":"https:\/\/ivari.ca\/?post_type=articles-insights&#038;p=44070"},"modified":"2024-01-31T15:44:06","modified_gmt":"2024-01-31T20:44:06","slug":"evitez-de-noyer-le-message-dans-un-flot-de-paroles","status":"publish","type":"articles-insights","link":"https:\/\/ivari.ca\/fr\/articles-idees\/evitez-de-noyer-le-message-dans-un-flot-de-paroles\/","title":{"rendered":"\u00c9vitez de noyer le message dans un flot de paroles!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1634649296002{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_id=\u00a0\u00bbpost-banner\u00a0\u00bb el_class=\u00a0\u00bbpost-banner-blue\u00a0\u00bb][vc_column][vc_row_inner content_placement=\u00a0\u00bbbottom\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1681823198769{background-image: url(https:\/\/ivari.ca\/files\/shutterstock_2112673484-plain-language-2-scaled.jpg?id=44068) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_class=\u00a0\u00bbpost-banner\u00a0\u00bb][vc_column_inner el_class=\u00a0\u00bbimage-row-text-column\u00a0\u00bb width=\u00a0\u00bb2\/5&Prime;][vc_column_text]<\/p>\n<h1>\t\t\t<span id=\"typedjs83\" class=\"animated-typed-js-shortcode \"><\/span>\n\t\t\t<script>\n\t\t\tvar typedjs83 = new Typed('#typedjs83', {\n\t\t\t\tstrings: [\"\\u00c9vitez de noyer le message dans un flot de paroles!\"],\n\t\t\t\ttypeSpeed: 80,\n\t\t\t\tbackSpeed: 50,\n\t\t\t\tbackDelay: 500,\n\t\t\t\tstartDelay: 1000,\n\t\t\t\tloop: false,\n\t\t\t\tloopCount: 0,\n\t\t\t\tfadeOut: false,\n\t\t\t\tfadeOutDelay: 500,\n\t\t\t\tsmartBackspace: true,\n\t\t\t\tshuffle: false,\n\t\t\t\tshowCursor: true,\n\t\t\t\tcursorChar: \"|\"\n\t\t\t});\n\t\t\t<\/script>\n\n\t\t<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/5&Prime;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=\u00a0\u00bbpage-subheader\u00a0\u00bb][vc_column][vc_column_text]Quel que soit le mode de communication, \u00e0 l\u2019oral, par courrier \u00e9lectronique ou par texto, nous voulons tous \u00eatre compris. Malheureusement, nous perdons trop souvent de vue cet objectif, surtout \u00e0 l\u2019\u00e9crit, un constat qui s\u2019explique notamment par la formation acad\u00e9mique que beaucoup d\u2019entre nous avons re\u00e7ue. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Vous souvenez-vous quand on vous demandait de r\u00e9diger une dissertation ou un rapport comportant un nombre de mots donn\u00e9? Souvent, nous finissions par ins\u00e9rer une masse de mots superflus dans l\u2019espoir d\u2019atteindre ce chiffre. De telles r\u00e9dactions contenaient un grand nombre de formules telles que \u00ab autrement dit\u2026 \u00bb \u00ab ce qui nous am\u00e8ne au point suivant \u00bb et \u00ab comme nous pouvons le constater ici\u2026 \u00bb.<\/p>\n<p>Dans le cadre de la r\u00e9daction commerciale, nous sommes appel\u00e9s \u00e0 d\u00e9sapprendre toutes ces formules superflues et \u00e0 communiquer efficacement les renseignements en nous limitant \u00e0 l\u2019essentiel. Vos enseignants et professeurs disposaient de tout le temps n\u00e9cessaire pour d\u00e9coder des myriades de mots vides, mais cette t\u00e2che ne devrait pas \u00eatre impos\u00e9e \u00e0 vos clients et coll\u00e8gues.<\/p>\n<p>Lorsque vous ciblez un public professionnel, il est toujours pr\u00e9f\u00e9rable de r\u00e9diger dans un langage clair et simple, qui se d\u00e9finit ainsi :<\/p>\n<h2>Une communication pr\u00e9sentant des renseignements essentiels de la mani\u00e8re la plus compr\u00e9hensible possible, \u00e0 la premi\u00e8re lecture ou \u00e9coute, selon l\u2019intention du locuteur ou de l\u2019auteur du message.<\/h2>\n<h3>Il y a trois \u00e9l\u00e9ments fondamentaux \u00e0 prendre en consid\u00e9ration\u00a0:<\/h3>\n<p>[\/vc_column_text][vc_separator][vc_row_inner el_class=\u00a0\u00bbarticle-section\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_column_text]<\/p>\n<h3>La communication des renseignements essentiels<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4&Prime;][vc_column_text]<\/p>\n<ul>\n<li>Il convient de fournir uniquement les renseignements dont le destinataire a besoin pour comprendre le message ou passer \u00e0 l\u2019\u00e9tape suivante.<\/li>\n<li>Il faut limiter le nombre de mots \u00e0 l\u2019essentiel, donc \u00e9viter les tics de langage ou mots b\u00e9quilles, tels que \u00ab\u00a0effectivement\u00a0\u00bb, \u00ab\u00a0\u00e0 vrai dire\u00a0\u00bb ou le fameux \u00ab\u00a0euh\u00a0\u00bb.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=\u00a0\u00bbarticle-section\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_column_text]<\/p>\n<h3>Le message doit \u00eatre bien compris \u00e0 la premi\u00e8re lecture ou \u00e9coute<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4&Prime;][vc_column_text]<\/p>\n<ul>\n<li>Le destinataire ne devrait pas avoir \u00e0 relire le message plusieurs fois ou \u00e0 vous faire r\u00e9p\u00e9ter pour comprendre vos propos.<\/li>\n<li>Il est n\u00e9cessaire de pr\u00e9senter les renseignements dans un langage simple, clair et concis.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=\u00a0\u00bbarticle-section\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_column_text]<\/p>\n<h3>Le contenu doit \u00eatre entendu ou compris selon l\u2019intention du locuteur ou de l\u2019auteur du message<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb3\/4&Prime;][vc_column_text]<\/p>\n<ul>\n<li>Le contenu ne doit pas \u00eatre ambigu ni sujet \u00e0 interpr\u00e9tation.<\/li>\n<li>Il faut limiter l\u2019emploi du jargon et d\u2019une terminologie complexe, de l\u00e0 l\u2019importance de conna\u00eetre son public.<\/li>\n<li>Il faut bien d\u00e9finir les termes employ\u00e9s, si n\u00e9cessaire.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h3>\u00ab Autrement dit \u00bb\u2026<\/h3>\n<p>Une fois votre article r\u00e9dig\u00e9, relisez-le en supprimant tout mot inutile ou r\u00e9p\u00e9titif. Une erreur commune est de r\u00e9p\u00e9ter ce que vous venez de dire. Des locutions telles que \u00ab\u00a0autrement dit\u00a0\u00bb ou \u00ab\u00a0en r\u00e9sum\u00e9\u00a0\u00bb signifient la r\u00e9p\u00e9tition de vos paroles. Une fois suffit. Si vous connaissez d\u2019autres mots plus justes ou une forme abr\u00e9g\u00e9e de vos propos, utilisez cette formulation la premi\u00e8re fois.<\/p>\n<p>Avec un peu de pratique, vous arriverez \u00e0 vous exprimer en langage clair et simple lorsqu\u2019il s\u2019agit d\u2019assurance vie. Vos clients sauront appr\u00e9cier votre talent de communicateur.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Quel que soit le mode de communication, \u00e0 l\u2019oral, par courrier \u00e9lectronique ou par texto, nous voulons tous \u00eatre compris.<\/p>\n","protected":false},"featured_media":44069,"template":"","categories":[6],"articles_insights_taxonomies":[500],"query_groups":[],"class_list":["post-44070","articles-insights","type-articles-insights","status-publish","has-post-thumbnail","hentry","category-non-classifiee","articles_insights_taxonomies-developpement-des-affaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9vitez de noyer le message dans un flot de paroles! - ivari<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivari.ca\/fr\/articles-idees\/evitez-de-noyer-le-message-dans-un-flot-de-paroles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9vitez de noyer le message dans un flot de paroles! 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