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For immediate release. Toronto, Ontario


SLi and ivari launch new simplified and guaranteed life insurance products

Specialty Life Insurance (SLi) is pleased to announce the launch of a new suite of simplified and guaranteed life insurance products developed in partnership with Canadian insurer, ivari. These products have been created for all Canadians including those who are hard-to-insure. "This is an exciting joint initiative for ivari,” says Doug Brooks, President and CEO of ivari. “We are expecting significant innovation in the future. Our partnership with SLi will support the development of innovative products designed to serve all Canadians and delivered utilizing technology that redefines the consumer experience.”

“Since 2010 we’ve met with thousands of Canadians and worked with several insurance companies, and we saw a huge need for a new generation of products,” explains Alex Dudarev, CEO of the ISI Group of Companies “So, in 2016 we created SLi to bring products to Canadians that are much easier to both understand and to purchase.”

With the new simplified products, consumers can get the life insurance coverage they need from $1,000 up to $300,000 for ages 18 to 70 and up to $150,000 for ages 71 to 79 by answering a few simple questions. Guaranteed coverage is also available up to $50,000 for individuals ages 40 to 79. These products are ideal for consumers looking for a simple and fast process to purchase life insurance.

Bringing our products to new consumers

“We’ve witnessed a number of carriers entering the simplified and guaranteed insurance marketplace over the last few years, but none that have truly integrated both products and delivery with technology,” says Alex.  “It is through this technology, and more specifically through the use of our proprietary iApplication mobile app that we are addressing the needs of Canadian consumers who want access to simple and guaranteed products, as well as professional insurance advice.”

iApplication from ISI

Insurance advisors who take advantage of ISI’s iApplication, the latest technology from SLi, will be able to digitally manage their client appointments, provide quotes for SLi products, and complete a full application directly from their tablet or PC.

About ISI

Founded in 2009, Insurance Supermarket Inc. (ISI) is a Canadian insurance technology firm based in Toronto, Ontario. Its proprietary technology platform has connected over 100,000 Canadians with a professional insurance advisor, facilitating the purchase of insurance coverage totaling more than 10 billion dollars.

About SLi

A wholly owned subsidiary of ISI, Specialty Life Insurance is a nationwide distributor of innovative personal insurance products. Designed specifically for Canadians seeking a more convenient purchase experience, our guiding philosophy is to provide real and meaningful financial protection to Canadian families through our suite of simplified products.

About ivari

With a national network of thousands of independent advisors, ivari provides a full range of insurance products designed to help Canadians make the right choice for their protection needs. The people, products and service that make up ivari have stood the test of time and have been around for over 80 years in the Canadian marketplace. Through our commitment to being approachable and transparent in everything we do, we are dedicated to starting a fresh, new conversation about insurance.


Suzzette Chapman, SVP, Communications, ivari