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ivari’s Affinity business to be sold to Securian

November 1, 2016
(Toronto) Earlier today, it was announced that Securian Financial Group, Inc will acquire Canadian Premier Life, Legacy General Insurance Company, CRI Canada and Selient, Inc. from ivari.

The Affinity group of companies, (marketed as Canadian Premier and CRI Canada) are focused on developing insurance, technology, and support solutions for their Canadian financial institution partners, which include banks, retailers, and credit unions.

“We are confident that Securian is the right company to oversee the business and provide reliable service to our customers,” said ivari President and Chief Executive Officer, Doug Brooks.

The sale does not impact any of ivari’s other products.

The consummation of the transaction is subject to customary closing conditions and certain regulatory approvals, and is expected to occur early in the first quarter.

About Canadian Premier Life and CRI Canada

Canadian Premier Life and CRI Canada are premier providers of group insurance products and point of sales (POS) solutions to the financial services sector in Canada. The companies distribute group insurance products through partners including banks, retailers, credit unions and other carriers, and deliver customized technology and support solutions that differentiate and deepen relationships with their partners.

  • Office locations: Burnaby, Toronto, Winnipeg, and Edmonton with approximately 143 full-time employees.
  • Provide insurance solutions that support approx. 1.8 million Canadian consumers
  • 2015 Direct Premium was $284.6 million CAD



Transamerica Life Canada’s name recently changed to ivari.

With a national network of thousands of independent advisors, ivari provides a full range of insurance products designed to help Canadians and their families make the right choice for their protection needs. The people, products and service that make up ivari have stood the test of time and have been around for over 80 years in the Canadian marketplace. We are starting a fresh, new conversation about insurance.


About Securian Financial Group

Since 1880, Securian Financial Group and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Now one of the largest financial services providers in the United States, Securian is the holding company parent of a group of companies that offer a broad range of financial services.